25 Essential Digital Marketing Terms You Must Know For Success

25 Essential Digital Marketing Terms You Must Know For Success

If you’re new to digital marketing or marketing in general, you have a lot to learn.  You need to learn the strategies behind social media marketing, content marketing, and video marketing.  You have to understand how an audience thinks and how to meet their needs.  While understanding all of these things is important, it won’t do you any good unless you know what people are talking about.

Marketers have their own language.  You’ve got words like bounce rate, CTA, and inbound marketing.  And don’t forget all the other acronyms like CMS, HTML, PPC, and ROI.  

It’s hard, well, almost impossible, to get anywhere in marketing if you don’t understand the language.  That is why we’ve compiled this list of 25 essential digital marketing terms you must know for success.


1. A/B Testing


A/B Testing is simply testing two variations of an element to see which performs better.  For example: red text in the subscribe button or blue text in the subscribe button.


2. Analytics


Analytics is the practice of looking at all of the data and determining what was most effective and what didn’t work.  Analyzing your data (website visits, social media interactions, etc) will help you make better marketing decisions in the future.


3. B2B (Business to Business)


B2B is when a company markets, sells to, and does business with another company. Examples include marketing agencies and Google.


4. B2C (Business to Consumer)


B2C is when a company markets, sells to, and does business with consumers.  Examples include Nordstrom’s, McDonald’s, and Apple.


5. Bounce Rate (Website)


A website bounce rate is the percentage of people who leave your website without interacting with it. A high bounce rate is a sign that your website is performing poorly.


6. Business Blogging


Business blogging is basically a blog with a marketing strategy.  It has all the same elements of a blog but is done to drive customers to a business.


7. Buyer Persona


Buyer Personas are fictional representations of your customers.  They are based on data and research to help you make decisions to better reach your target market.


8. CTA (Call To Action)


A call to action is a button, text, or other element that encourages your customer to take action.  These include examples such as ‘subscribe,’ ‘call now,’ and ‘book your appointment today’ etc.


9. CMS (Content Management System)


A CMS is exactly what is sounds like.  This type of software allows users to manage a website and its content without all the technical know-how.


10. Conversion Rate


Conversion rate is simply the percentage of people who completed an action or ‘converted’ on your website.  This could be as simple as filling out a form. Basically, the higher the conversion rate, the better your website’s performance rate.


11. Crowdsourced Content


This type of content is content that you get from others, so you don’t have to spend all of your time creating it.  Subject matter experts and customers are good resources to draw from.


12. Editorial Calendar


Simply put, your editorial calendar is where you schedule out your content.  From blog posts to videos, an editorial calendar helps you stay organized.


13. Evergreen Content


Evergreen content is content that still provides value to its readers no matter when they find it.  In other words, the article will always be relevant no matter how old it is.


14. HTML (Hypertext Markup Language)

HTML is simply the language that is used to write web pages.  


15. Inbound Marketing


Inbound marketing refers to marketing practices that pull customers in, instead of going out to reach customers. Blogging is a good example of this because customers have to come to the business to read the articles.


16. KPI (Key Performance Indicator)


A key performance indicator is a measurement that determines how well a business is performing in a certain area.  It is used to decide if something was a success or failure.  For example, website visits or social media interactions are examples of KPI’s.


17. Keyword


Keywords are the topics that people search for online.  They are also how search engines index web pages.


18. Long-tail Keyword


Long-tail keywords are keyword phrases that contain three or more words.  They are more specific than regular keywords. Ex. Pizza vs. specialty pizza in Denver.


19. Mobile Optimization


Mobile optimization is designing your website so that it can be viewed easily from a mobile device.  


20. PPC (Pay Per Click)


This marketing technique refers to the amount of money that will be paid for each click on an ad.  There are two ways this can be done.  One: flat rate – a set amount of money is paid for each click or two: bid-based – where an advertiser pays so much money and once that money is gone, the ad stops appearing.  


21. Responsive Design


Responsive design is where a website is designed to adapt to any screen size, making it easy to view from any device.


22. ROI (Return on Investment)


In marketing, ROI is used to determine whether an activity is financially worth it.  It can also be used to compare the financial feasibility of multiple marketing tactics.


23. SEO (Search Engine Optimization)


SEO is the practice of using multiple tactics to improve a company’s rankings in search engines, such as Google and Bing.  There are many elements that determine SEO including keywords, links, and image tags etc.  


24. Social Proof


Social proof is the idea that if there are a lot of people sharing something, then it has to be good.  For example, if a brand has a lot of interactions on Facebook, then it has the social proof that it is a quality brand. That’s the basic idea.


25. UX (User Experience)


User experience refers to a customer’s complete interaction and experience with a business.  From the beginning when they discover the company to when they convert or leave, it is all part of the UX.  


A Good Start


Obviously, we haven’t covered every single marketing term out there.  That would take too much time.  Simply, if you want your digital marketing to be successful, you have to know what you are talking about.  These 25 essential marketing terms are a good place to start. Make sure you know them well if you want your digital marketing to be successful.

What other essential marketing terms would you add to the list? Let us know!