5 Content Marketing Myths That Need to Go
There is no doubt that content marketing is effective. Businesses have been using it for the past few years to draw traffic, create leads, generate sales, and even drive more customer loyalty. Customers like to read and engage with content that fills their needs and when your content serves that purpose, you see the results.
Content marketing has been around for a while and because of that, myths and misconceptions keep showing up. The more these myths are portrayed as truth, the easier it is for businesses to make costly mistakes with their content.
You don’t want that to happen to your business. To help with that, we have created this list of 5 content marketing myths you want to be aware of. Stay away from these if you don’t want your efforts to go to waste.
1. Creating Great Content is Easy
I wish this myth were true. Unfortunately, creating perfect content is not effortless, especially when you are just starting out. It takes some time to find good writers, graphic designers, and others who really mesh with your business. In addition, it takes work to create a brilliant piece of content; it doesn’t just happen.
If you’re struggling with this myth, take your time creating your content and spend more time promoting it. This is better than trying to throw out a mediocre article every day.
2. Quantity Over Quality
Let me ask you a question: would you rather read five articles on a topic to get all the information or read one article that covers all the same information? You would choose the second option right? Well, that is exactly what your readers would do too.
Many businesses have it in their heads that the more content they get out there, the more customers they will find. If it’s great content, then that might be the case. However, it usually isn’t.
You need to focus on creating quality content if you want your content marketing to be effective.
3. Guest Posting is Dead
Good news is that this one is a myth too. Guest posting is still a fantastic way to be more visible to new audiences.
There’s always going to be another company that has a larger web presence than you. If you guest post to their blog though, then their audience sees you and then some of their visitors might start coming to your blog too.
Give it a try and see what happens.
4. Content Marketing is an Overnight Game
As much as we would like this to be true, it’s still just a myth. Like many other things in business, it takes time to see results from content marketing. Don’t be frustrated if things don’t change overnight. Just continue to adjust your strategy until you see big changes. Just be aware that it could take months to see those results.
5. Long Content is Always Better
While it is true that long posts have a slight tendency to rank better, sometimes certain topics are covered better in a short article. Don’t use 5,000 words when 500 would do. Brevity still plays an important part in how well your article does.
For example, let’s say you sell kitchenware and you are writing an article about a new set of kitchen knives. Do you really need to write 1,200 words or will 600 do just fine?
Basically, don’t write a longer article than you need to. Cover your topic thoroughly and leave it at that.
Now that you are more aware of some of the content marketing myths out there, you will be less likely to make mistakes because of them.
Don’t be afraid to give content marketing a try. When done correctly, it can have a huge, positive impact on your business. Just make sure you avoid any dangerous myths along the way.
What other content marketing myths have you come across?