Advice from 3 Marketing Experts to Revive Your Marketing Strategy
Has your marketing lost its flavor? Are you seeing alright results, but nothing near what they could be? Your business needs a strong marketing strategy, but sometimes that requires an audit of your current strategy and some necessary tweaking.
Several experts in the marketing industry share what they’ve seen work in today’s modern market. When you’re looking to spice up your marketing strategy, take a page from these three experts’ books.
Ann Hadley is one of the pioneers of modern marketing. She’s currently a speaker for marketing and business events, and author of best-selling books such as “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.”
Hadley’s advice relates back to a common trend in marketing: storytelling. Since people are drawn to stories over sales pitches, storytelling has seen some great success in marketing. But Ann Handley notes that telling a story alone won’t cut it if you really want to see some change from your marketing.
You need to be honest. Don’t try to impress with an over-exaggerated story; that’s no way to showcase your brand. Rather, be authentic, be true. In addition, share that truth in a way that customers will remember. That’s what they’ll come back for.
Handley says that often this requires thinking beyond just the written word. Employ the use of visuals that will share your story, like videos or user-generated Instagram stories that show your product in action. Do whatever fits best with your brand to tell a true story that will connect with your audience.
A best-selling author, top-rated speaker and marketing guru, Andrew Davis co-founded his own digital marketing agency among other pursuits. He now teaches business owners how to drive more revenue through marketing.
For Davis, increasing revenue starts with the kind of content you create. It needs to be content that forms a solid relationship with your audience or it won’t matter much.
His advice goes back to why storytelling matters. Storytelling is what makes your content something that customers connect with. It is consequently how they start to form those unbreakable relationships with your brand. Customer trust is not something that you can force. Rather you cultivate it little by little, story by story.
Beth Comstock is the former Vice Chair at GE, previously working as the Chief Marketing Officer for this giant in the world of science and innovation. She hits what you need to know about marketing right on the head with her advice.
Businesses as big as GE or a small as a new local restaurant all rely on the same principles to create marketing that works. As Comstock observes, doing that requires connecting with your customers. And that doesn’t mean giving them a sales pitch that comes just at the right time. It means connecting with them on an emotional level through a relevant message.
If your message isn’t resonating with customers, find ways to make it more relevant. Uncover what it is that they struggle with and how your brand provides a solution to that problem. Then share your solution through a story or message with which they’ll connect.
Marketing that Makes Waves
Marketing done right comes down to that connection. Your brand and all the content you use to market should form strong connections by providing the natural solution for a problem your customer is facing.
But don’t force customers to see your solution. Rather than just selling to them, tell your brand’s true story well, like Handley suggests. Furthermore, let that build the relationships needed to build trust as Davis notes. Then, you’ll make those connections that Comstock mentions because your message is relevant to them.
In conclusion, it all comes back to the customer. Good marketing connects brands with customers through stories that matter to them. Let Skoshe help you tell your story and connect through digital marketing that gets you in front of your customers. Because it’s time to make your marketing matter.