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How to Monetize Website Traffic with Retargeting

  You’ve designed your website to sheer perfection. Excellent. Plus your marketing efforts are bringing in an influx of visitors to your site. Even more excellent. But you’re still not seeing any more sales or conversions even with all the traffic you’re generating. When this happens you may ask yourself, “What went wrong?” The problem…

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Simple Ways to Maintain Your Customer’s Loyalty

  It’s a simple fact. A business needs customers to survive and those customers need to be loyal. Unfortunately, too many businesses today focus on growing their customer base while ignoring the customers they already have. According to SumAll, a digital marketing platform, “25% to 40% of the total revenues of the most stable businesses…

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6 Ways to Market in a Mobile-First World

  Mobile devices are transforming the way marketers find and connect with their intended audiences. This should come as no surprise now that mobile Internet usage has overtaken desktop within the last few years. Businesses looking to make their mark in in a mobile-first world need to know how to market to this ever-growing mobile…

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A Beginner’s Guide to Understanding Paid Search Advertising

  When you Google keywords related to your business, does your company appear as one of the first search results? If it doesn’t, your business’s website may be missing out on a lot of traffic. Sites that appear on the first page of search engine results receive nearly 95% of all web traffic. That means…

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Simple Tips to Get More Customer Reviews

  Do you know how important customer reviews are to your business? It doesn’t matter whether you are exclusively a brick-and-mortar store or if you only do business online, testimonials from customers can make or break you. We’ve all done it. We go online and search out a business, maybe to find the address or…

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How to Make Sure Your Customers Love Your Marketing Emails

  You open your inbox and there it is—another marketing email. Sometimes you actually enjoy getting them. They contain coupons or valuable information about the company that’s sending them, but not today. You thought you had already unsubscribed from this company’s list. You head to the bottom of the email and click the unsubscribe button.…

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5 Content Marketing Myths That Need to Go

  There is no doubt that content marketing is effective. Businesses have been using it for the past few years to draw traffic, create leads, generate sales, and even drive more customer loyalty. Customers like to read and engage with content that fills their needs and when your content serves that purpose, you see the…

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Which Social Media Platform is Right for Your Brand?

  A candy store has many different types of sweets. There are classic treats displayed along with the more unique. Brightly colored candy bars are placed next to those with special fillings. And there is always a variety of chocolate. Picking the right social media platform is a little like being a kid in a…

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9 Essential Ingredients Your Website Needs to Survive

  If you own/run a business, then you know you have to have a website or at the very least, a web presence. 79% of Americans shop online as of December 2016, and it’s likely that number has gone up. If you aren’t online than you are missing out on a lot of business. So…

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3 Social Media Marketing Myths You Need to Ignore

  There’s no denying it.  Social media is a huge aspect of our lives.  We use Pinterest to search for inspiration, Twitter to keep track of real-time updates, and we check Facebook to socialize.   How many times have you seen a news article on a social network instead of the evening news? Or watched…

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