5 Simple Things That Will Dramatically Improve Your Google Rank
How to do SEO
When it comes to knowing how to do SEO (search engine optimization), it may seem fairly complicated. There are so many elements you need to consider. From the age and relevancy of your content to links and local searches, there’s a lot of information to focus on. That’s one of the reasons people shy away from doing SEO. They are still in the mindset of “if we build it, they will come.” Unfortunately, that is no longer the case.
If you want people to find you online, you have to know how to do SEO. Either that, or hire a reputable company to do it for you. Long gone are the days where just having a website gave you more customers. Now, you have to use strategies and tactics to help your customers find you.
These 5 simple tips are perfect for someone who doesn’t know how to do SEO quite yet. Implementing these tactics will help you improve your rankings and help you reach more customers.
Write Great Content
First things first, if you want your website to start ranking better, you have to write great content! Write articles that your audience wants to read and that will be relevant to them. The more content pages that you have on your website, the more pages the search engines will index. This improves your chances of ranking and customers will stay on your page longer if you have more content.
Fill Out Your Title Tags/ Meta Tags
The title tag and meta description are great ways to let Google know what your page is about. The title tag is 70 characters or less and appears at the top of your description on a search page. A meta description is a longer description and helps describe your page in more detail. Each of these elements helps Google index your page better and helps it learn what your website offers.
Use Alt Tags for Images
When you use images in your articles, Google can’t read them. Basically, all the search engine sees is an image but it can’t tell what the image is about. Enter alt tags. Alt tags are useful because they let you type in text for an image. That way, if an image doesn’t load properly, the viewer can still see the text and understand its use. When it comes to SEO, alt tags give Google another thing to index and rank.
Build Quality Links
Building links for SEO has gotten a bad reputation. In the beginning, people would use black hat or spammy techniques to improve their rankings. Google now penalizes websites that do this because it doesn’t provide value to their customers. However, you should build quality links because that helps improve your site’s authority. Some simple ways to do this include guest blogging, creating local search profiles, or creating link-worthy content.
Knowing how to do SEO isn’t as complicated as it might seem at first. Starting with these 5 simple tips will help you move away from the bottom of the rankings and as you become more familiar with the practice, SEO will help you improve your rankings even more. It will take time to see results but the results will definitely be worth it.
What other tips would you recommend for those learning how to do SEO?