5 Content Marketing Myths That Need to Go
5 Content Marketing Myths That Need to Go
Content marketing has been around for a while, and because of that, myths and misconceptions keep showing up. The more these myths are portrayed as truth, the easier it is for businesses to make costly mistakes with their content.
You don’t want that to happen to your business. To help with that, we have created this list of 5 content marketing myths you want to be aware of. Stay away from these if you don’t want your efforts to go to waste.
1. Creating Great Content is Easy
If you’re struggling with this myth, take your time creating your content and spend more time promoting it. This is better than trying to throw out a mediocre article every day.
2. Quantity Over Quality
Many businesses have it in their heads that the more content they get out there, the more customers they will find. If it’s great content, then that might be the case. However, it usually isn’t.
You need to focus on creating quality content if you want your content marketing to be effective.
3. Guest Posting is Dead
There’s always going to be another company that has a larger web presence than you. If you guest post to their blog though, then their audience sees you, and then some of their visitors might start coming to your blog too. Give it a try and see what happens..
4. Content Marketing is an Overnight Game
As much as we would like this to be true, it’s still just a myth. Like many other things in business, it takes time to see results from content marketing. Don’t be frustrated if things don’t change overnight. Just continue to adjust your strategy until you see big changes. Just be aware that it could take months to see those results.
5. Long Content is Always Better
For example, let’s say you sell kitchenware, and you are writing an article about a new set of kitchen knives. Do you really need to write 1,200 words or will 600 do just fine?
Basically, don’t write a longer article than you need to. Cover your topic thoroughly and leave it at that.
Your Turn
Now that you are more aware of some of the content marketing myths out there, you will be less likely to make mistakes because of them.
Don’t be afraid to give content marketing a try. When done correctly, it can have a huge, positive impact on your business. Just make sure you avoid any dangerous myths along the way.
What other content marketing myths have you come across?