5 Reasons Why You Shouldn’t Give Up on Email Marketing
It seems that every year, some marketing expert claims that some marketing practice is dead. Whether that is content marketing, outbound marketing, or even email marketing, it can send people into a panic. Businesses will stop using it just because they heard it was dead, regardless of if it works for them or not.
Well, email marketing is not dead. It’s still a very effective marketing practice in which you should invest.
Statista reported that in 2017 there were 269 billion emails sent every day and that number is only expected to grow. It’s predicted that by 2022, there will be 333.2 billion sent each day. Now that doesn’t sound like something that is dying out, does it?
Still not convinced? Here are 5 other reasons why you shouldn’t give up on email marketing.
Email has the unique ability to catch the undivided attention of its recipient. When people check their emails, that’s all they are doing. They aren’t writing a report, or giving a sales presentation. Because they are focusing completely on their email, there is nothing to distract them from your message.
According to Campaign Monitor, the average click-through rate of an email is about 3%. That may not seem like much but when compared to the click rate of a tweet (0.5%), email is 6x more likely to give you a conversion.
Because email has the ability to encourage conversions at a high rate, it also has one of the highest ROIs of any marketing practice. On average, email marketing has a 3,800% return. Or for every $1 you spend, you’ll get $38 back.
A problem with some marketing channels is that you can’t really differentiate between your audience. Everyone will see the same billboard but not everyone has to receive the same email. One of the greatest parts of email marketing is the ability to segment and target the recipients.
If you’re a large company that offers an array of products, you don’t want to send every single customer an email about the entire company. Instead, based on what they are interested in, send them an email about only the products and news they want to know. Sending the right emails at the right time to the right people will help you drive more conversions.
Stay In Touch
Email is a great way to keep in touch with your customers and there are many ways to do so. From a ‘thank you for buying x’ email to a ‘we miss you, here’s a special offer’ email, you should reach out to your customers. You don’t want them to think that you don’t appreciate their business.
Easy to Measure
When you use an email marketing software or service, you can track everything. There’s no guessing if something was effective or not. You’ll know. From who opened your email to how many people clicked the links gives you great insight into how your email performed. Your marketing strategy will improve when you know what you need to change.
Don’t Give Up On Email Marketing
If you aren’t using email for your business yet, you need to start now. Email marketing is very much alive and is very effective for marketing. Because email encourages conversions, has a high ROI, can target audiences, helps you stay in touch, and is easy to measure, it’s an incredibly powerful tool that can drive more customers to your business and help them stay there.
What other reasons do you have for using email marketing for your business?